Times of India: Business Edition dtd 17-11-2015
After noodles, Ramdev gears up to take on Nike, Adidas
John Sarkar
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New Delhi:
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After taking on Nestle's Maggi with instant noodles, Ramdev's Patanjali has readied a strategy to challenge the might of global sportswear giants Nike and Adidas with its foray into yoga wear.
Deccan Chronicle Dt. 17-11-2015
Sakshi Dtd 18-11-2015
What's more? The spiritual guru will soon launch health drinks such as `Powervita' to take on Horlicks and Bournvita, baby care and beauty products, along with an oil-free variant of noodles under the Patanjali brand.
“Our yoga wear that will be made of khadi is called Vastram. MNCs have always mislead consumers in India. We want to take them on with our products that come with the goodness of Ayurveda and are affordably priced. We will be a Rs 5,000-crore company this year. We have grown by over 150% over last year,“ Ramdev said. Ramdev's trump card for the success seem to be the low pricing of his products and an iron-grip over traditional methods of manufacturing, namely Ayurveda. Hinting at a popular brand of honey that comes for around Rs 122 for a 250gm bottle, Ramdev said Patanjali honey is priced at Rs 52 less.The atta noodles is priced at Rs 15 compared to similar products from other brands that come for Rs 25.
Dainik Jagran Dt 17-11-2015
Namaste Telangana Dt 17-11-2015
Namaste Telangana Dt 17-11-2015
Enadu Dtd 17-11-2015
Andhra Jyothi Dtd 17-11-2015
